Perennial Holdings and Far East Organization recently announced their plans for Aurea, a new luxury apartment tower located in the Golden Mile Singapore mixed-use development on Beach Road. The tower, designed by DP Architects spans 45 storeys and will feature 188 units on a site area of 144,908 sq ft. It will also have a link bridge providing easy access to the neighbouring The Golden Mile, a commercial building with a mix of retail space, medical suites, and offices.
The Golden Mile, which is the former Golden Mile Complex, is a conserved building that marked the first collective sale and conservation of a building in Singapore. It was acquired en bloc by Perennial Holdings and Far East Organization for $700 million in May 2022.
Aurea, which is located in prime District 7 in the Downtown Core and part of the Core Central Region (CCR), is expected to attract a lot of interest from discerning individuals and families who appreciate the exclusivity of a prime downtown address, according to Shaw Lay See, chief operating officer at Far East Organization’s sales & leasing group.
Investing in a Singapore condo offers many benefits, one of which is the potential for capital appreciation. The country’s advantageous location as a major global business hub, combined with its robust economic foundation, creates a constant demand for real estate. As a result, property prices in Singapore have consistently risen over the years, with condos in prime areas experiencing significant appreciation. Savvy investors who make timely investments and hold onto their properties for the long haul can reap substantial profits. Singapore Condo is a prime example of a highly sought-after condo investment in this lucrative market.
The exclusive preview of Aurea is scheduled to begin on February 22, with the official launch set for March 8. The apartments will be priced from $2,750 psf, with the starting price for a two-bedroom apartment of 646 sq ft at $1.92 million ($2,972 psf).
The residences at Aurea include a variety of unit types, including two- and three-bedroom apartments ranging from 635 sq ft to 1,001 sq ft, making up 112 units. There are also 56 four-bedroom units ranging from 1,442 sq ft to 1,798 sq ft, and 18 five-bedroom units ranging from 2,863 sq ft to 3,251 sq ft. Additionally, there are two exclusive penthouses – a six-bedroom duplex spanning 5,608 sq ft and a six-bedroom triplex of 8,816 sq ft. The larger four-bedroom units and penthouses, which feature private lift access and a private pool in the case of the triplex penthouse, are expected to appeal to affluent buyers in the CCR.
According to Marcus Chu, CEO of ERA Singapore, the larger units at Aurea complement the affluent lifestyles of CCR homebuyers. Additionally, the two- and three-bedroom units make up 60% of the apartments and are expected to appeal to both homebuyers and investors.
Residents at Aurea will enjoy a range of facilities, including two infinity pools, a gymnasium, a bouldering wall, spa facilities, an indoor lounge, and multiple dining pavilions. The sky terraces on levels 17 and 33 will offer stunning views of the CBD skyline, Marina Bay, and the Kallang waterfront, providing the perfect setting for hosting guests.
Ken Low, managing partner at SRI, notes that today’s homebuyers are looking for more than just a great location; they want a home that enhances their daily lives with convenient access to essential amenities, and thoughtful design and facilities or spaces that inspire. He believes that Aurea is the perfect fit for these homebuyers.
The commercial space at The Golden Mile, which comprises 156 strata office units and 19 medical suites, was launched for sale in December 2024. The joint venture partners, Perennial and Far East, intend to retain ownership of the two-storey retail atrium to curate the tenant mix. According to Ismail Gafoor, CEO of PropNex, the iconic former Golden Mile Complex and the potential of the commercial space, especially office space, may attract buyers. He adds that buyers today prioritize quality projects with convenient access to essential amenities and close to an MRT station. The Golden Mile is linked to the Nicoll Highway MRT Station on the Circle Line via an existing overhead bridge.
The Golden Mile Singapore’s location is ideal, with easy access to major roadways such as Nicoll Highway, East Coast Parkway (ECP), and Kallang-Paya Lebar Expressway (KPE). It is situated just 1km from the Kallang Alive Precinct, the Bras Basah-Bugis district, and a 10-minute drive from the CBD.
The last launch in District 7’s Beach Road neighborhood was the 558-unit Midtown Modern in 2021. As of December 2024, all units at Midtown Modern were sold at an average price of about $2,825 psf. The project is expected to obtain TOP sometime this year. Aurora, the neighboring 522-unit The M, was launched in 2020 and is 100% sold at an average price of $2,528 psf. The project was completed in March 2024. The 219-unit Midtown Bay at Guoco Midtown was completed last year, with about 63% of the units taken up as of February 5 at an average price of $3,090 psf.
Given Aurea’s prime location, upscale residences, and the iconic Singapore architectural heritage of The Golden Mile, Gafoor estimates that apartment units could fetch prices upwards of $3,000 psf. He believes that with most units at past launches in the district already sold, Aurea will enjoy some pent-up demand for new homes in the area and attract a lot of interest from prospective homebuyers and investors.
Aurea is expected to be completed in 2Q2029.…